CEO Perspectives: What AI actually means for the profession - not the hype, the substance
What AI actually means for the profession - not the hype, the substance
David Marquis on trust, governance, and where AI is genuinely taking audit and assurance - from the CEO shaping how Caseware brings it into the profession's workflow.

CEO Perspectives
This space is dedicated to insights, reflections and straight talk from Caseware's CEO on the AI questions the profession is actually asking: what makes AI trustworthy, what firms should expect from it, and where it's headed next.
It showcases strategic thinking and real world experience to support leaders in navigating change and driving impact.
Read the latest blog from David
CEO Perspective:
The AI Race Is Accelerating. Professional Services Will Benefit.
The AI Race Is Accelerating. Professional Services Will Benefit.
Trust - not speed - will decide who wins the AI race in professional services.
- Established platforms and AI-native startups are both racing to bring AI into professional services, for different reasons.
- Cheaper, more capable models aren't the hard part - making agents work reliably inside complex, high-stakes engagement is.
- Systems of record that already hold the data, context, and permissions firms rely on having a genuine head start on deploying AI safely.
- Powerful agents need a trusted place to work - that's not a caveat on the AI race, it's the race itself.
CEO Perspectives - The AI Race Is Accelerating. Professional Services Will Benefit
