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Senior Marketing Manager

Toronto, Canada

Description:

At CaseWare we invented a platform that has made a significant impact on industries. We have built audit, financial reporting, tax, compliance and data analytics products that have made auditors and finance professionals reimagine their roles and the value they bring to their organizations. As we continue to bring new and innovative things to market, we are rethinking our strategy.

We're looking for a Senior Marketing Manager to lead the CaseWare Canada marketing initiatives at our headquarters in Downtown Toronto. So, if you thrive in an agile environment, enjoy the development and execution of ambitious plans, and naturally lead and empower others, we really want to hear from you!

The Opportunity:
Offer the right solutions, to the right people, at the right time.

When it comes to telling accountants, auditors and finance professionals in Canada about the new solutions we are bringing to market, we do everything from email marketing to customer events, attend national and regional conferences and support it all with everything digital. So knowing that we have the teams in place to be able to do it all, your main focus will be on developing and executing a broad strategy that encompasses new business, expansion and retention initiatives to drive the adoption of our powerful integrated suite of new and existing products and platforms.

In order to be successful, you will quickly work to understand:
• The market. You will address the needs of our different customer segments.
• The offering. You'll develop effective go-to-market plans that showcase our integrated platforms and solutions.
• The experience. You'll focus on product adoption with ongoing initiatives to ensure our customers' ongoing success.